Born and raised in Southern California, Jo Anna Edmison is a director and photographer whose work lives where film, music, and culture collide.

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Her visual language blends analog texture with modern rhythm. She works across 16mm, Super 8, tape, and digital formats to craft imagery that feels raw, soulful, and cinematic.

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She’s collaborated with brands and artists including Billabong, Warner Records, Firestone Walker, Rounder Records, Guild Guitars, and Orangewood Guitars, creating worlds that balance emotion and polish in equal measure.

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Alongside her directing and photography practice, Jo works as a Junior Art Director at Stadium Creative Group, where she helps concept and execute campaigns for national brands. She also continues to manage and visually direct the soul band The Charities, an experience that keeps her close to the intersection of sound and image she’s always drawn to.

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Her photography spans from vivid studio portraiture to sun-drenched surf culture, always anchored in color, character, and authenticity.

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Outside of her commercial work, Jo co-runs Femme Futures Foundation 501(c)(3), a creative platform uplifting women in surf, art, and film.

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Her goal is simple: to make work that moves people—visually, emotionally, and culturally.

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Based in Los Angeles, Jo is available for commercial, music, and lifestyle work worldwide.